Austin is the largest city in the country without a major league sports team. We helped change that by creating the brand for the city’s new MLS team. Austin FC didn’t want to be a team only for diehard soccer supporters or even casual sports fans. They wanted to be a team for all of Austin–something everyone in the community could embrace and feel a connection to. The identity and the narrative were inspired by the live oak, a tree that epitomizes the enduring strength and beauty of Austin and is one of the few shared cultural touchpoints for an ever-growing and diverse community. The two intertwining oaks in the badge were a reference to Treaty Oak, a 500-year-old tree in Austin that was poisoned in the 80s and eventually saved by planting a second, younger tree near its base. It’s a brand that honors our city’s many legends, but also invites all who live here to be a part of growing a new one.
To educate more people about organic seeds, challenge the false narrative put out by the billion dollar seed corporations, and channel the frustrations of thousands of organic farmers across the world, we worked with Clif Bar to create a foul-mouthed spokes-seed voiced by comedian Pete Holmes.
Most gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires. RGG needed to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options.
We worked with a group of entrepreneurs determined to make a world-class bourbon in Austin, Texas. The name, which comes from an obscure journal entry Rutherford B. Hayes penned while visiting Austin in 1849, inspired the period look and drove the whole visual design of the brand.
Facing growing competition from national blood services providers like the American Red Cross, the Blood Center of Central Texas needed a new name and identity that positioned them as the blood bank for locals.
3-D outdoor boards featuring a full-size replica of a MINI.
Underage drinking is illegal, but that's also part of the allure. So instead of focusing on the consequences of getting caught, this campaign showed teens when they drink they're breaking something much more important than the law.
Few acronyms are more fear-inducing than SAT. College Board, the people who administer it, partnered with Khan Academy to create the best SAT test prep tool the world has ever seen—all for free. To launch it, we didn't show students how it works. Instead, we decided to just show them how it will make them feel.
Lutheran Social Services of the South wanted a new name. Their old one wasn't just a mouthful to say, it just didn't fit their bold new mission—to end the cycle of child abuse.
Domestic violence is rarely an isolated incident. If it happens once, chances are it will happen over and over again. This campaign for The Family Advocacy Center, an organization that provides a variety of services for victims of domestic violence, dramatizes the cyclical nature of abuse.
For high school students, May 1st is known as Decision Day because it's the deadline for them to formally commit to a college. It's also become the day when many choose to announce their college decision on social media. So we helped College Board create Collegiance, an Instagram contest that hands out scholarships to the best college decision videos.
How do you get people traveling 85 mph down rural New Mexican highways to buckle up? Keep it simple.
Tequila 512 was named for the area code of Austin, the place where Scott Willis, its founder, calls home. However, it's actually made in Mexico in the town of Tequila (yes, it's a town too). We created an authentic brand story by showing how the product is actually shaped by both places.
Students already know that practice is the key to improving their skills. We created a series of documentary films to show it’s also the key to improving their SAT® score.
Name and concept for an agency Movember fundraiser that turned growing facial hair into a full-fledged athletic competition.
AT&T U-verse lets viewers start a show in one room and finishes it in another. We made a spot about it.